Aliza Apostol Goco is one of our OG Seekers who always wears our pieces with confidence and flair. We think she's truly one heck of a woman (with the perfect tan and hair!)—a wife, mom, lifestyle and wellness content creator, and an entrepreneur. She recently welcomed us again into her picturesque home and we couldn't be happier to catch up. In between changes, she shared with us how she got extra creative during the height of the pandemic with tablescaping, and how she finally got into her groove again when (COVID-19) restrictions eased.
Like us, Aliza was giddy to play dress up in pieces that she loved from our recent collections. She even had a hard time deciding on what clothes to keep—well obviously, everything looked great on her. Read on and take inspiration from this fashionista on switching gears, family life, being a girl boss, and how she maintains her cheerful aura. You MUST LOVE this MOM!
Giving her backyard an overhaul was one of her "home projects" during the lockdown. We think it's perfect for parties! Aliza enjoys her morning coffee in our Rotava set.
Describe yourself and what’s a day in your life like.
I'm Aliza Apostol-Goco, content creator, and a mom hustling through life with my three incredible kids and my amazing husband, Chef Robby Goco. My days revolve around being the ultimate mama chauffeur, shuttling my little ones to and from school with a car full of giggles, backpacks, coffee, and matcha drinks.
When I'm not in full-on mom mode, you can catch me sweating it out at my home gym. There's something oddly soothing about lifting weights and getting my heart pumping in a lively cycling/spin class. And let's not forget my love for Pilates and those heavenly weekly massages—my secret to staying sane amidst the chaos!
Now, in the kitchen, I won’t claim to be a culinary genius (that’s why I married one 😆), but I’m on a perpetual quest for healthy recipes. I might burn a dish or two, but hey, it’s all part of the adventure, right?
Oh, and did I mention my love for travel? Especially beach destinations! There's nothing like the feeling of warm sand between my toes and the sun kissing my skin. I'm a sucker for getting a tan and soaking in salt water. Sure, the weather might be unpredictable lately, but you can bet I'm already planning our next beach trip.
How long have you been in the beauty, fashion, and lifestyle industry? What are your dream projects?
I've been a part of the industry for as long as I can remember, starting from my childhood. I've always had a passion for dressing up and expressing myself through fashion. Whether it's a special occasion or just an ordinary day, I find joy in curating outfits that reflect my personality and style. This lifelong love for fashion has fueled my journey in the industry, driving me to explore creative avenues and staying updated with the latest trends.
My dream projects are all about spreading love, acceptance, and self-celebration. When I talk about promoting body positivity, it's not just about embracing different body shapes and sizes. It's a movement that encourages everyone to love their bodies, to appreciate the uniqueness that makes us who we are. It's about tearing down those unrealistic beauty standards that society often imposes and saying, 'Hey, you are beautiful just the way you are.'
We love how the Zarah skirt set is showing off this girl boss' svelte physique. It's perfect for special occasions!
Share with us three valuable lessons you’ve learned that helped you in navigating your career.
Adaptability has been my greatest strength. In the ever-changing professional world, I've learned to ride the waves, finding joy in the unpredictable. It's akin to an exhilarating rollercoaster ride – I choose to throw my hands up and enjoy every moment.
Resilience? It's my superpower. Every setback has only fueled my determination to bounce back stronger. Like a character in a video game, I've respawned with newfound wisdom, ready to conquer the next level of challenges.
Connections have been my guiding stars. Genuine friendships and mentorships have not only enriched my professional life but also brought immense joy. Together, we've shared laughter in the good times and provided support in the tough times, creating an unwavering support system.
So, here's the takeaway: every obstacle is a stepping stone, every setback a setup for a comeback. Embrace the journey, celebrate the victories, and cherish the connections. With a positive mindset, resilience, and a supportive squad, there's no limit to what we can achieve. That's the inspiring truth from my career adventure!
Be the hostess with the mostest like Aliza in the Azura dress.
Have you always wanted to become an entrepreneur? Who are your inspirations?
Let me tell you—after 16 years in the corporate grind, I've decided it's time for a different kind of hustle. Now, my days are a mix of chaos and calm, focusing on what truly matters: my kids, my home, and my own sanity.
I've swapped boardrooms for playrooms, power suits for comfy PJs. My victories now include getting the kids to eat their veggies and stealing a moment for myself without interruptions. It's not about climbing the corporate ladder anymore; it's about finding the perfect balance between chaos and calm, work and play.
As a content creator, my creative juices are flowing more than ever. From crafting heartfelt blogs to capturing the perfect shot, every project is a labor of love. I find beauty in the mundane and inspiration in the everyday. Sure, the hustle is different now, but it's a hustle that fills my soul and brings a smile to my face. So, while I might not be attending endless meetings anymore, my days are packed with meaningful moments, creative endeavors, and the kind of fulfillment that no corporate job could ever provide. And honestly, I wouldn't have it any other way.
You also help your husband, Chef Robby Goco, in managing restaurant chains. How do you juggle this with your work as a content creator? What is it about being an entrepreneur that you enjoy the most?
While Robby has an incredible team managing the restaurant chaos, I get the best gig ever—being the official taste tester of his latest creations! Picture this: I'm the lucky one who gets to savor every new dish he whips up before it hits the public scene.
My husband Chef Robby Goco, is a true labor of love. You see, Robby finds inspiration for his menus in everything around him. When he passionately talks about a dish, dissecting flavors and pairing ingredients, I'm there, soaking it all in. Whether we're traveling, exploring new flavors, or selecting wines, it's an experience we share together.
Being an entrepreneur isn't just about the business; it's about living our shared dream. We've found a way to blend our personal and professional lives seamlessly. What I enjoy most is the freedom it gives us, not just in managing our time, but in creating something together that we deeply believe in. Our work doesn't feel like work anymore. It's an extension of who we are, and in the process, we've found a way to make our time together even more meaningful.
What empowers you as a woman? On the flip side, how do you think are you empowering other women?
Empowerment, to me, is a cocktail of passion, self-care, and a tribe of incredible souls. As a mom juggling a side hustle, my power source comes from doing what I love—chasing dreams while nurturing my family. Exercise, oh, that's my secret potion. It's not just about fitness; it's my daily dose of empowerment. With every workout, I reclaim my strength and resilience.
But here's the magic: my empowerment isn't a solo act. It's a dance with the amazing women (and men!) around me, each person adding a unique beat to my rhythm. My circle is my sanctuary, filled with kindred spirits who share my passions. Their energy fuels my fire.
And you know what truly inspires me? It's the everyday superheroes—the security guard, the cashier, the bank teller, and every woman finding that balance between work and family. Their determination and smiles amidst challenges are my daily doses of inspiration. They remind me that empowerment isn't about titles; it's about attitude.
So, to all the wonderful souls out there, know this: your mindset, your resilience, and your ability to balance it all—whether you're a mom or anyone—are the reasons I keep going. We're in this empowering journey together!
On women empowerment: "But here's the magic: my empowerment isn't a solo act. It's a dance with the amazing women (and men!) around me, each person adding a unique beat to my rhythm." Aliza sitting pretty in the Enmore dress.
Describe your personal style. Who are your style pegs?
My personal style is the perfect blend of style and comfort. It's like a surprise package, ever-changing with my mood. One thing's for certain—I adore playing dress-up and making sure I look polished, because why not? Stress doesn't have a room in my wardrobe!
Style-wise, I'm drawn to classic looks with a twist. Some days, you'll find me rocking neutral colors, embracing the subtlety of elegance. Then, there are days when I dive headfirst into vibrant color-blocking, channeling a tropical resort vibe. My style has the freedom to roam from playful tropical prints to timeless pieces.
As for my style pegs, I'm inspired by those who effortlessly blend sophistication with comfort—women who redefine fashion rules and make every outfit uniquely their own. They remind me that fashion isn't just about clothes; it's about expressing your vibrant, ever-changing personality. And for me, that's the essence of true style.
What style lessons can you impart to others, especially those who haven’t found their personal style yet?
Finding your personal style is like embarking on a thrilling adventure, and I've been there! I cringe at old photos of me wearing styles I wouldn't dream of wearing now. It's all part of the journey, and it's absolutely normal. Your style evolves with you, influenced by different periods and trends.
My advice? Embrace the process and have fun with it! Experiment with various styles, colors, and trends. Don't be afraid to step out of your comfort zone. It's through this exploration that you'll discover what truly resonates with you.
As you grow older, you naturally become more settled and comfortable with yourself. You start to recognize what makes you feel confident and authentic. So, be patient with yourself, enjoy the journey, and trust that your unique style will naturally emerge. Remember, the best fashion statement is the one that reflects your true self!
On style advice: "Embrace the process and have fun with it! Don't be afraid to step out of your comfort zone." Aliza rocks the Keegan swimsuit with the Rijeka wrap skirt. She also wears the Matoury puff sleeve dress with the Tassel mule espadrilles.
Top three beauty items you can’t live without?
Oh, you've just hit my beauty sweet spot! If I had to pick my ride-or-die beauty sidekicks, it would hands down be my face blush, curling iron, and eyelash extensions. Seriously, these babies are my secret weapons.
I'm not one for heavy makeup—I prefer the less-is-more vibe. So, a pop of blush gives my cheeks that rosy, 'just got back from a jog' glow. My trusty curling iron? It's my partner in crime for those cocktails and events my hair loves to join in. And let's talk about eyelash extensions—they're like an instant confidence boost, making my eyes sparkle without any effort!
This tan beauty in the Malihelm jumpsuit.
Share a fashion memory you’d never forget.
Alright, picture this: little me, all wide-eyed and thrilled, strutting down a mini runway for a fashion show. I felt like a fashion superstar, even though I was just a kid! Fast forward to now, and I'm still living out my fashion dreams, collaborating with incredible brands and gracing magazines and websites. It's like a fairy tale designed just for me.
But here's the best part: I imagine my kids, with those same wide eyes, flipping through those magazines and looking up to their mom. It's not just about the clothes; it's about the excitement, the joy, and the shared love for fashion. These memories are more than just stylish moments; they're about passing down a legacy of fun and fabulousness. We're not just talking fashion; we're talking a family tale woven with threads of laughter, style, and lots of love!
A swimsuit as a top? Why not! Aliza shows us her home office/gym in the Aelia swimsuit and an old Seek the Uniq skirt. Aliza changes into the Soleil swimsuit and the Rijeka wrap skirt for our last layout.
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